Pecan Street Fair

Promotional banner, Digital

Booth interior
Photo by @julian.on.ig

Exterior signage
40x86"
eBay’s innovative Retail Revival program helps train local business owners to sell their unique inventory in a global marketplace, while strengthening ties within their local business community.
eBay set to launch the next Retail Revival city in Austin and was looking for an opportunity to not only feature sellers but also recruit small business and entrepreneurs to the program.
Logo
Prize wheel
Props & selfie wall
Photo by @maureensweet_
Promotional tweet
Pecan St. Festival | Austin, TX
Photo by @getlostinaustin
Informational signage
Seller Cards, 5x7"
Interior signage
Mission Statement, 36x60"
Created, owned, and executed the look and feel for eBay's booth at one of the largest arts, crafts, and music festivals in Austin,TX on their famous 6th St. Partnered with multiple vendors to bring the space to life.
Event assets: logo, informational signage, backdrop and digital banner, selfie wall with props, eBay seller cards, prize wheel.
Client: eBay
Art direction: Greg Stewart
Copy: Tom Corbett
Design: Sarah Rocco
Keep Shopping Independent

eBay lobby, Austin
Signage, 44.5x95"

Manifesto
11x17"
Following eBay’s booth at the Austin Pecan Street Festival to boost awareness and participation in their Retail Revival initiative, eBay officially launched the program in their Austin Office. The event invited 50+ sellers to come for lunch, speeches, a seller panel, their first day of training, and closing reception.
Many pieces were created to live as permanent installations after the event had concluded.

Hallway leading to conference center

Welcome center
Event Assets
T-shirt design
Sellers
Swag item
Koozie
Swag item
Koozie
T-shirt design
eBay empoyees
Event assets included: logo, manifesto, welcome signage and banners, directional signage, name tags, town hall wall decals, swag items (stickers, t-shirts, koozies, tote bags, stickers).
Client: eBay
Art direction: Greg Stewart
Design: Sarah Rocco
Salt Laky City Graphic

Permanent Wall Decal, 27x40”
eBay HQ | Salt Lake City, Utah
Client: eBay
Illustration: Sarah Rocco