Pecan Street Fair
eBay’s innovative Retail Revival program helps train local business owners to sell their unique inventory in a global marketplace, while strengthening ties within their local business community.
eBay set to launch the next Retail Revival city in Austin and was looking for an opportunity to not only feature sellers but also recruit small business and entrepreneurs to the program.
Created, owned, and executed the look and feel for eBay's booth at one of the largest arts, crafts, and music festivals in Austin,TX on their famous 6th St. Partnered with multiple vendors to bring the space to life.
Event assets: logo, informational signage, backdrop and digital banner, selfie wall with props, eBay seller cards, prize wheel.
Client: eBay
Art direction: Greg Stewart
Copy: Tom Corbett
Design: Sarah Rocco
Keep Shopping Independent
Following eBay’s booth at the Austin Pecan Street Festival to boost awareness and participation in their Retail Revival initiative, eBay officially launched the program in their Austin Office. The event invited 50+ sellers to come for lunch, speeches, a seller panel, their first day of training, and closing reception.
Many pieces were created to live as permanent installations after the event had concluded.
Event Assets
Event assets included: logo, manifesto, welcome signage and banners, directional signage, name tags, town hall wall decals, swag items (stickers, t-shirts, koozies, tote bags, stickers).
Client: eBay
Art direction: Greg Stewart
Design: Sarah Rocco
Salt Laky City Graphic
Permanent Wall Decal, 27x40”
eBay HQ | Salt Lake City, Utah
Client: eBay
Illustration: Sarah Rocco