eBay Open 2022
eBayOpen22: Sellers
Photo by @michaelajoyphotography
eBay Open 2022 brought sellers up close, onstage, and behind the scenes.
Amid the move from an exclusive, in-person to online to a hybrid event, eBay strived to demonstrate its dedication to sellers and inspire commitment to eBay as their platform of choice.
Event goal: to create a more immersive, end-to-end experience to help participants feel even more involved,
engaged and connected—even though it’s all online.
Keynotes
Stef Jay (SLT) Seller Discussion with Gabe Middleton & Rob Veres
Photo by @michaelajoyphotography
Stef Jay (SLT) Keynote Presentation
Photo by @michaelajoyphotography
Andrea Stairs (SLT), Beric Alleyne, Adam Ireland
Photo by @michaelajoyphotography
Dawn Block Keynote Presentation (SLT)
Photo by @michaelajoyphotography
The event development was guided by four main pillars—Inspire, Connect, Educate, Celebrate—and consisted of a variety of content curated by current eBay sellers, Keynote presentations from eBay’s SLT, and fireside chats and seller discussion between the eBay SLT and Sellers.
Seller-led
eBay Seller: rosiev2007
Photo by @michaelajoyphotography
eBay Seller: SarahStylesLLC
Photo by @michaelajoyphotography
eBay Seller: Big Dreams
Photo by @michaelajoyphotography
eBay Sellers: ThePoshKings & Colorado ReWorn
Photo by @michaelajoyphotography
Through photography, animation, video, seller-led and keynote content, and live, interactive events, eBay successfully increased attendance to 10k+ and with 30k in registrations.
eBay Open 22 Sizzle Sneak Peek
Social asset
eBay Seller Sneak Peek, SimplyBee
Final event assets included: Event Playbook, T-shirt designs, SWAG items, onsite collateral for satellite watch parties.
Event brand book
Opening animation
Client: eBay
Creative direction: Greg Stewart
Art direction & design: Sarah Rocco & Christie Cooper
Design support: Michele Mauguin & Jenna Wilke
Copywriter: Jason Grant
Animation: Imaginary Content
Production & set: Event Architects
Event photography: Michaela Joy Photography
Watch the full event here
Up & Running Campaign
eBay Listing essentials
Up & Running video 2 of 5
eBay Planning for growth
Up & Running video 4 of 5
Created, owned, and executed the look and feel for eBay's booth at one of the largest arts, crafts, and music festivals in Austin,TX on their famous 6th St. Partnered with multiple vendors to bring the space to life.
Event assets: logo, informational signage, backdrop and digital banner, selfie wall with props, eBay seller cards, prize wheel.
Client: eBay
Art direction: Greg Stewart
Copy: Tom Corbett
Design: Sarah Rocco