The world of peanut butter has many different faces. There is the organic, the alternative options (Sun, Almond, etc.), the all-natural-but-not-organic, the crunchy vs. creamy (and the super creamy for those that are daring), and many others. Similarly, jelly exists in comparable amounts of options: organic, seeds vs. seedless, homemade, natural-that-somehow-isn’t-organic, etc. 

With so many choices and minute variations, how are customers supposed to make an informed decision without having a predetermined, ridiculously tiny market niche to begin with? PB&J Inc. presents their newest product as a solution to this madness in variety. Taking the stress out of customer’s everyday life, PB&J Inc. proposes simply that: peanut butter and jelly, sold exclusively together—an easy grab ’n go for the masses.